Berlin – Not Just Beer, Bricks and Bratwurst….

When you’re thinking about somewhere to take your next incentive group – you really can’t go wrong with Berlin. This vibey, cosmopolitan city steeped in modern history really does have something for everyone. There are plenty of fabulously central four-star hotels with iconic landmarks on hand (or step just outside the centre and you’ll get five stars for the same budget!) Getting there is easy too, with regular flights from most regional airports into both Berlin airports.

Once there, you can’t miss the obvious tourist traps of Checkpoint Charlie, the Brandenburg Gate and the remnants of the infamous Wall. But with a bit of creative insight, we can take you off the beaten track and make your incentive a truly memorable experience of this incredible city. Here are just a small selection of our must-do’s and must try’s!

Hunting High and Low

If you have a head for heights, try the high ropes course at the Beach Mitte beach club. (No, you’re not going mad, Berlin is, indeed, completely landlocked! It just also happens to have a beach club with beach-volley courts, and a great bar serving food, beer and cocktails).

Or head underground into one of the last remaining air raid shelters from the second world war. Behind the inconspicuous green door, you’ll find yourself sharing the space where the civilians huddled as 80% of the city centre was destroyed above their heads. You’ll also hear stories of the tunnels built by East Berliners attempting to escape their communist rulers, and the cat and mouse game that ensued as the authorities did everything they could to stop them.


Arguably the best way to see the sights is by taking to the road in a self-drive Trabant tour. This is a unique opportunity to drive this iconic vehicle and see the best of Berlin both on and off the tourist track.

The 2-cylinder “Trabi” as it is affectionately known, has been said to look like a cross between a golf cart and bumper car. The car was manufactured in East Germany and was the most venerated object of desire from behind the Iron Curtain. With little change in over three decades, production ceased in 1991 with this vehicle now enjoying cult status!

If you would prefer something with a racier look, there are also great tour options available in Hot Rods. A two-hour tour will take you over the Warsaw Bridge offering a spectacular view of the Berlin skyline. Next you will drive along the East Side Gallery, where art history can be celebrated in the open air. Afterwards, the constantly changing Alexanderplatz and the crowning glory of the symbol of the Prussian metropolis, the Brandenburg Gate. Seeing and being seen is guaranteed.

And if motoring is really your thing, ask us about a two-centre incentive to Berlin and Wolfsburg – home of Volkswagen and just an hour and 12 minutes away by high speed train.

Food and Drink

So, all that sight-seeing and adventure must be making you hungry… and when it comes to unique dining experiences for your group, Berlin has some fantastic options…

Berlin Zoo has many options that are utterly unique. How about eating dinner in a West-African savannah or rainforest with hippos and pygmy hippos effortlessly swimming past, the light reflecting from the water and dancing around the room. Or just around the corner you can get an aerial view of the city and the zoo from NENI. With hummus to die for, the cuisine is a modern mix of Mediterranean and Persian and the vibe is casual.

Wander a little further and your will find Café am Neuen. See a fairy-light-lit al fresco restaurant situated within a biergarten – perfect for a long summer evening of food and drink with friends and colleagues. This place is super popular with locals and visitors alike – with people often waiting over an hour for a table. (Of course, that won’t be a problem if you book through us – we’ll ensure you get the best seat in the house!)

Back in the centre of the City, we love Augustiner am Gendarmenmarkt for traditional Bavarian food and beer! The dirndl- and lederhosen-clad crew are attentive, accommodating and knowledgeable. The home-style food comes in portions that are generous and hearty – from currywurst to pork knuckles and everything in between. This place is both legendary and excellent value for money. The salty pretzels washed down with huge glass steins of beer are the perfect start to your evening and there are plenty of bars and clubs within walking distance to keep the party going!

Look, we could talk about Berlin all day long – as a destination for an incentive group of any size this is a vibrant, fascinating and engaging city. If you’d like to discuss options or get any more inspiration about what Berlin, the rest of Germany or, indeed, anywhere else has to offer, contact us and we’ll gladly have a chat!

If you're thinking about organising an event and want to discuss how our services can help you, give us a call on 0116 230 2040.

We are here 9am - 5:30pm Monday to Friday.